# Advocacy-Led Growth

This site is the online home of The Advocacy Operating System by Brian De Groodt (Kindling), the book that defines Advocacy-Led Growth (ALG).

## Reference

- https://www.advocacyledgrowth.com/llms-full.txt: Complete structured reference: definitions, comparisons, benchmarks, and FAQ for Advocacy-Led Growth.

## Book

- https://www.advocacyledgrowth.com/book/foreword.md: Why I wrote this, what changed in this edition, and what I hope you take from it
- https://www.advocacyledgrowth.com/book/the-trust-shift.md: Something changed in how B2B buyers make decisions, and most companies haven't caught up
- https://www.advocacyledgrowth.com/book/how-we-got-here.md: The evolution from sales-led to product-led to whatever comes next
- https://www.advocacyledgrowth.com/book/what-is-alg.md: A formal definition of ALG and why it matters now
- https://www.advocacyledgrowth.com/book/the-three-pillars.md: Authenticity is built into the structure. The channel is public. It runs as a system.
- https://www.advocacyledgrowth.com/book/the-organic-principle.md: Why advocate content must be voluntary, and what happens when it isn't
- https://www.advocacyledgrowth.com/book/who-creates-the-content.md: Customers, influencers, and employees are not interchangeable
- https://www.advocacyledgrowth.com/book/the-economics.md: How advocacy changes the math on customer acquisition
- https://www.advocacyledgrowth.com/book/amplification.md: Thought Leader Ads and where organic advocacy meets paid distribution
- https://www.advocacyledgrowth.com/book/building-the-system.md: From strategy to operations, what it takes to stand up an ALG program
- https://www.advocacyledgrowth.com/book/the-four-functions.md: The operational anatomy of every advocacy program, whether you build it or buy it
- https://www.advocacyledgrowth.com/book/measurement-that-matters.md: The metrics that tell you whether it's working
- https://www.advocacyledgrowth.com/book/alg-alongside-plg-and-slg.md: A layer that makes your existing motions work better
- https://www.advocacyledgrowth.com/book/the-compounding-effect.md: Why advocacy programs get stronger over time
- https://www.advocacyledgrowth.com/book/what-goes-wrong.md: Honest lessons from the things that don't work
- https://www.advocacyledgrowth.com/book/getting-started.md: Practical first steps, regardless of company stage
- https://www.advocacyledgrowth.com/book/the-future-of-b2b-growth.md: Where this is heading, and how to be legible to the machines in the middle of it
- https://www.advocacyledgrowth.com/book/afterword.md: About Kindling and the platform behind this framework
- https://www.advocacyledgrowth.com/book/notes.md: Sources and references

## Company

- https://kindlinghq.com